{"title":"Coolers","description":null,"products":[{"product_id":"12-can-hayden-softpak-bison-coolers","title":"12-Can Hayden SoftPak | Bison Coolers","description":"\u003cp\u003eBuilt on the bones of Bison's proven SoftPak, the Hayden series just refines what already worked. This 12-can soft cooler pairs a weatherproof, updated shell with a redesigned strap and the same rugged, everyday durability the brand is known for, wrapped in a fresh, modern colorway. Simple to carry, tough enough for daily use. Made in the U.S.A.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Shale","offer_id":49404717891739,"sku":"550801","price":149.99,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":49404717924507,"sku":"550803","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/2926\/8891\/files\/fetched-f86e708b7b329dbc.png?v=1788023793"},{"product_id":"50-qt-bison-cooler-bison-coolers","title":"50 QT Bison Cooler | Bison Coolers","description":"\u003cp\u003eA cooler earns its keep the day you stop babying it. This 50-quart hard cooler is rotomolded from a single piece of premium polyethylene, built to shrug off drops and dents on its way to holding up to 42 cans or 65 pounds of ice. Rope handles and heavy-duty latches are made for real use, not just the driveway. Made in the U.S.A.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Sand","offer_id":49404717957275,"sku":"500202","price":349.99,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":49404717990043,"sku":"500203","price":349.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/2926\/8891\/files\/fetched-db9f5ffc041d42a5.png?v=1788023793"},{"product_id":"12-can-softpak-standard-bison-coolers","title":"12-Can SoftPak Standard | Bison Coolers","description":"\u003cp\u003eTwenty-four hours of ice retention in 120-degree heat is a bold claim for something this size, and this 12-can soft cooler backs it up. Wrapped in a heavy 1000-denier vinyl shell with nearly an inch of insulation, it shrugs off UV fade and holds up to 375 pounds of tear resistance, with an exterior pocket for the dry goods. Simple, rugged, and made in the U.S.A.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Sand","offer_id":49404718022811,"sku":"550200","price":114.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/2926\/8891\/files\/fetched-3d7cfb2f619376c9.png?v=1788023793"},{"product_id":"25-qt-bison-cooler-bison-coolers","title":"25 QT Bison Cooler | Bison Coolers","description":"\u003cp\u003eTwo inches of wall insulation is the quiet detail that keeps a cooler cold long after the ice around it gives up. This 25-quart hard cooler is rotomolded in one seamless piece, built to survive drops, spills, and the occasional rough ride in the truck bed, holding up to 21 cans or 32 pounds of ice. A compact, everyday size made for real trips. Made in the U.S.A.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"White","offer_id":49404718055579,"sku":"500101","price":249.99,"currency_code":"USD","in_stock":true},{"title":"Sand","offer_id":49404718088347,"sku":"500102","price":249.99,"currency_code":"USD","in_stock":true},{"title":"Gray","offer_id":49404718121115,"sku":"500103","price":249.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/2926\/8891\/files\/fetched-c86c2e4b1bdac864.jpg?v=1788023794"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/2926\/8891\/collections\/fetched-851e1c487aee786f.png?v=1788089373","url":"https:\/\/www.media-mercantile.com\/collections\/coolers.oembed","provider":"Media Mercantile","version":"1.0","type":"link"}