{"product_id":"12-can-hayden-softpak-bison-coolers","title":"12-Can Hayden SoftPak | Bison Coolers","description":"\u003cp\u003eBuilt on the bones of Bison's proven SoftPak, the Hayden series just refines what already worked. This 12-can soft cooler pairs a weatherproof, updated shell with a redesigned strap and the same rugged, everyday durability the brand is known for, wrapped in a fresh, modern colorway. Simple to carry, tough enough for daily use. Made in the U.S.A.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Shale","offer_id":49404717891739,"sku":"550801","price":149.99,"currency_code":"USD","in_stock":true},{"title":"Navy","offer_id":49404717924507,"sku":"550803","price":149.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/2926\/8891\/files\/fetched-f86e708b7b329dbc.png?v=1788023793","url":"https:\/\/www.media-mercantile.com\/products\/12-can-hayden-softpak-bison-coolers","provider":"Media Mercantile","version":"1.0","type":"link"}