{"product_id":"12-can-softpak-standard-bison-coolers","title":"12-Can SoftPak Standard | Bison Coolers","description":"\u003cp\u003eTwenty-four hours of ice retention in 120-degree heat is a bold claim for something this size, and this 12-can soft cooler backs it up. Wrapped in a heavy 1000-denier vinyl shell with nearly an inch of insulation, it shrugs off UV fade and holds up to 375 pounds of tear resistance, with an exterior pocket for the dry goods. Simple, rugged, and made in the U.S.A.\u003c\/p\u003e","brand":"Bison Coolers","offers":[{"title":"Sand","offer_id":49404718022811,"sku":"550200","price":114.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0773\/2926\/8891\/files\/fetched-3d7cfb2f619376c9.png?v=1788023793","url":"https:\/\/www.media-mercantile.com\/products\/12-can-softpak-standard-bison-coolers","provider":"Media Mercantile","version":"1.0","type":"link"}